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A market-oriented approach is one capable of making decisions in line with market needs, thus achieving an adequate return on production, commercial and communication efforts.
Marketing consultancy facilitates efficient decision-making and investments (product/services range, packaging, distribution, communication…).
We carry out:
- preliminary analyses and marketing plans for brand creation and reinforcement
- strategic check-ups and planning of new marketing / communication initiatives
- drafting of business plans for new initiatives
- assistance in the design, financing and implementation of industry development projects, and other initiatives entitled to public-sector financial support
- internal marketing: training and motivation of the client’s own staff, in order to confer greater energy to proactive changes with respect to the market
- design and implementation of qualitative and quantitative market research projects, with a strong focus on specific strategic objectives
Contacts:
Partner: Giuseppe Liso
Senior: Ilaria Mazzoli i.mazzoli@area-group.it
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